Meet Our Amazing Leadership Team

Behind The Scenes At Brain Health Sciences​

The People Behind Brain Health sciences


Shelda Keith-Magistri

Founder | Co-CEO

Shelda is an empowering mentor, educator, and motivator with over 15 years of experience in sales and marketing. Her business endeavors have achieved resounding success — opening 36 national and 4 international markets and generating $170 million in revenue. In 2008, she was awarded Member of the Year by the Greater Houston Builders Association Sales and Marketing Board. Outside of work, Shelda is deeply dedicated to philanthropic pursuits and volunteering. She was a long-standing, pioneer board member of Children at Risk (among many other organizations), and currently serves on the Board of Directors for Hope Healing & Hooves.


Paul Magistri

Founder | Co-CEO

Paul is an accomplished, results-driven marketing expert with over 20 years of experience in the healthcare and fitness industry. A visionary leader, his business successes have generated over $170 million in revenue, and opened in 36 U.S. markets and 4 worldwide. Among his impressive accomplishments, acquiring the NASA Space Act Agreement for Space Flight and Astronaut Health is a personal standout. Prior to his business ventures, Paul proudly served as a Combat Medic in the Army National Guard.

frenesa hall head shot

Frenesa K. Hall, MD

Chairman BHS
Scientific Advisory Board

Dr. Hall has over 30 years of experience in a variety of medical fields, including a solo primary care medical practice, house-call practice, complementary/functional medicine, and life insurance medicine.

Her passion is helping people improve their health and wellness. To better address these issues, she recently created MD Wellness Solutions, a wellness coaching program addressing both the physical and emotional factors influencing health and wellness.

  • BA, Biology, Harvard University
  • MD, UNC Chapel Hill
  • Internship & Residency, Franklin Square Hospital Center
  • Solo primary care practice, Lawrenceville, GA for 10 years
  • Concierge House Call practice for 12 years
  • Medical Director for a prominent life insurance company
  • Special interest and training in natural approaches to health